Last time I was here at the Pluginize blog, we talked about applying design usability concepts to writing site copy for your homepage. This round, we’re going to talk about why you want to write for the least informed person in your targeted audience–not the most.
My technical knowledge, relative to the amazing developers I work with, is limited. This limitation doesn’t forsake my responsibility for producing, managing, and editing our content, as well as discussing what we do. The number of times I’ve opened a Slack conversation with, “Hi, it’s Idiot Hour,” and barraged one of my coworkers with a dozen questions (that, toRead More